Marieke Huysentruyt
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Communication Frames and Beneficiary Engagement in Corporate Social Initiatives: Evidence from a Randomized Controlled Trial in France

Apr 16, 2019 | Paper

January 2022 (Strategic Management Journal)
with Rodolphe Durand

 

  • Recipient of Research in Organizations grant awarded by the Strategic Research Foundation
  • Recipient of the Best Research Paper of HEC Faculty 2023 award

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